Companies that spend time and effort to carefully develop their Vision, Mission and Values and integrate them into their strategy will find that it helps to shape not only the company’s but also the staff’s understanding of the journey ahead, along with the personality of the brand and the ways in which the company wants to work.

Your Vision statement must serve as a clear guide and a positive goal for choosing current and future courses of action for the company in the wider picture. This optimistic ambition must motivate and energise each and every member of staff to perform at their very best, focusing their efforts and aligning their daily work to the company’s short and long-term goals.

A Mission statement must be a written declaration of the business’s core purpose and focus. This differs from the Vision, as your Mission will be something you are looking to accomplish whereas your Vision is something to be pursued, in other words, cause and effect. It’s put in place to give direction and help serve as a filter as to what’s important and what’s not. When business decisions need to be made, from the everyday to those with a wider impact, it’s this statement that will be referenced as a test to see if the proposal fulfils the business’s promise. Also if communicated correctly it will give a sense of direction for the business as a whole.

TO BE THE UK’S LEADING PROVIDER OF STRUCTURAL FLOOR AND ROOF SOLUTIONS TO THE CONSTRUCTION INDUSTRY, ALONG WITH EXPANDING OUR BRAND AND PRODUCTS INTERNATIONALLY, ENSURING A FOCUS ON SAFETY, INNOVATION AND THE ENVIRONMENT.

With the ‘why are we doing this’ and ‘what are we trying to achieve’ covered, you now need to know how you are going to get there. Your Values will be a key part of this. Ultimately, they need to become the essence of the company – what you believe in, what you stand for and the reasons why stakeholders will want to work with you. A good rule of thumb we use in our business is that, if you are trying to resolve an issue and are not sure how to approach it, refer to your Values they should always guide you in the right direction.

After taking the time to craft these strategic elements it’s no use thinking they will embed themselves. This will take time and commitment from all involved. Their visibility to employees, stakeholders and customers is vital, so don’t keep them a secret, be proud of them. Make sure they’re included in employee handbooks for new starters and that you regularly revisit them during meetings, briefings and appraisals. Remember, your staff are the ones on the ground driving their delivery, so it’s important that they’re on board with them and understand them right from the start.

Including them on relevant marketing material will help potential clients and customers get to know your business and gain insight into what working with you could be like. They will help to reinforce how you work, why you make certain decisions and ultimately help to create relationships. So, with this in mind, what are our Vision, Mission and Values?

With each member of our staff living these day-to-day, we work as a collective to drive the business forward to achieve our shared goals. We think it’s important that our clients know exactly who we are, where we are going and the values we will live by on that journey.