Company History

Over 30 years & going strong

Structural Metal Decks (SMD) was launched in early 1987. With the composite floor construction industry still in its infancy in the UK, our commitment to Health & Safety, innovation and customer delivery earned us the position as market leader in our field.

Our journey, dedicated to our clients, continues as we introduce new products and services to ensure that our clients are kept at the forefront of construction.


Business Start Date 9th February 1987, Created by Rowen Structures Based at Mallard House in Ringwood


Originally only sold R51 deck profile purchasing the materials from France (a former company of what is now ArcelorMittal)


First £1 million benchmark


Firth Steels appointed manufacturer of SMD’s R51 deck due to transport issues from Europe


SMD introduce TR60 onto the market, manufactured by Firth Steels


Rowen Structures taken over by Severfield Reeve Plc, SMD was part of the deal that was bought


Management Buy Out by Sid Pratten and Roger Firth


SMD introduce TR80 onto the market, manufactured by Firth Steels


Construction Industry calls for all sites to use Safety netting

constructionBullring, Birmingham  – 86,000m²


SMD bring Stud Welding service in-house as part of SMD’s works

constructionTerminal 3 Heathrow Airport  – 3,517m²


SMD purchase Head Office in Poole, Tower Park

constructionCabot Circus Shopping Centre, Bristol 86,000m²


SMD Operatives qualify to install Safety netting in-house

constructionWimbledon Centre Court, London  – 8,110m²


SMD and Severfield Reeve launch joint venture in India


New TR60+ and TR80+ profiles are launched

constructionThe Shard – 84,800m²

2010 – 2011

SMD Concrete Division launched

constructionQueen Elizabeth, Olympic Park, London  – 60,500m²



Acquisition of SMD Stockyards from liquidated Richard Lee’s


SMD InTech launched – Technical support office to SMD opened in Mumbai, India.


SMD Launched Elements® Design Software providing calculations for all SMD deck products

constructionCheltenham Racecourse, The Princess Royal Stand – 9,200m²


Company rebrand


Roof deck profiles launched onto the market


Midlands Logistics Facility in Nottinghamshire purchased


TGN Manual released (Technical Guidance Notes) 

constructionTiara Towers, Dubai, 120,000m²


VoidSafe™ Protection System launched providing a H&S option to site safety


TGN Online launched

constructionThe Scalpel, London – 40,000m²


Company restructure with Contract Teams


R51+ and TR220 profiles launched


SMD Elements® Span Check app launched